East End Pure Basmati Rice is a high-quality long-grain rice known for its natural aroma, delicate flavour, and fluffy texture. Carefully sourced from premium basmati-growing regions, this 2kg pack delivers authentic taste and consistent quality, making it perfect for biryanis, pilafs, and everyday meals.

Enjoy perfectly separate, soft grains with every cook, elevating your dishes with the classic basmati experience.

Key Features:

• Pure Basmati Rice: Naturally aromatic long grains with excellent texture.
  

• Vegan & Vegetarian Friendly: 100% plant-based with no animal derivatives.
  
  

• No Artificial Additives: Free from preservatives, colours, and artificial flavours.
  
  

Nutritional Information (Per 100g):

• Energy: ~348 kcal
  
  

• Fat: 0.5g
  
  

• Saturates: 0.1g
  
  

• Carbohydrates: 77.5g
  
  

• Sugars: 0.1g
  
  

• Fibre: 0.5g
  
  

• Protein: 7.9g
  
  

• Salt: <0.01g
  
  

Ingredients:

100% Pure Basmati Rice

Cooking Instructions:

1. Rinse thoroughly under cold water until water runs clear.
   
   

2. Soak for 20–30 minutes to enhance texture and aroma.
   
   

3. Bring water to a boil, add rice, and cook for 10–12 minutes.
   
   

4. Drain, cover, and let rest for 3–5 minutes before serving.
   

Storage:

Store in a cool, dry place. Seal tightly after opening to maintain freshness.