{"title":"Nowruz","description":"","products":[{"product_id":"nowruz-xtra-long-grain-biryani-rice-5kg","title":"Nowruz Xtra Long Grain Biryani Rice 5kg","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eNowruz Xtra Long Grain Biryani Rice\u003c\/span\u003e\u003cspan\u003e is a premium-quality rice specially selected for its exceptional length, aroma, and fluffy texture—perfect for authentic biryanis and other flavorful rice dishes. This 5kg pack ensures consistent high quality and value for families, caterers, and rice enthusiasts.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eExperience beautifully separate grains that absorb spices and flavors wonderfully, delivering restaurant-quality biryanis every time.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e \u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eKey Features:\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eExtra Long Grain:\u003c\/span\u003e\u003cspan\u003e Elegant, slender grains ideal for biryani and pilaf dishes.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eAromatic \u0026amp; Fluffy:\u003c\/span\u003e\u003cspan\u003e Naturally fragrant with a soft, non-sticky texture.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eVegan \u0026amp; Vegetarian Friendly:\u003c\/span\u003e\u003cspan\u003e 100% plant-based with no artificial additives.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eNo Artificial Preservatives or Colours:\u003c\/span\u003e\u003cspan\u003e Pure and natural rice.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e100% Pure Extra Long Grain Biryani Rice. \u003c\/span\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eCooking Instructions:\u003c\/span\u003e\u003c\/h3\u003e\n\u003col\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eRinse rice under cold water until clear.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eSoak for 20–30 minutes to improve texture and aroma.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eBoil water, add rice, and cook for 10–12 minutes.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eDrain and let rice rest covered for 3–5 minutes before serving.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003chr\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eStorage:\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eStore in a cool, dry place. Seal tightly after opening to maintain freshness.\u003c\/span\u003e\u003c\/p\u003e","brand":"Nowruz","offers":[{"title":"Default Title","offer_id":52981044805972,"sku":null,"price":13.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0917\/2982\/2036\/files\/Nowruz-Rice-5kg-Rice.jpg?v=1763057316"}],"url":"https:\/\/www.freshcodirect.co.uk\/collections\/nowruz.oembed","provider":"Freshco Direct","version":"1.0","type":"link"}